Famous for the red swimsuit that took Instagram by storm last spring, Sunny Co. Clothing is still making good on the promotion it promised: a free swimsuit. Sunny Co. knows how to grab a girl's attention and marketers everywhere took notice. Before companies offered a percentage off of a purchase, but now while scrolling through my Instagram feed, I see companies offering "free yoga pants with subscription" or other similar promotions. The offer may seem counterproductive, giving away free product when you are trying to sell that very product, but the loss from the free product can quickly be recovered in increased sales of other products on the e-commerce website. It is also a way to build brand loyalty. The customer will think "if XXX company gave away this amazing promotion, then they may do something equally as amazing at a later date." While replicating the promotion will be less effective for brands in the future, it was truly a breakthrough stunt for the now nationally known company Sunny Co. Clothing.
P.S. For all you who are thinking about cashing in on the promotion, the suit may look like it only fits a barbie doll body type, but it runs pretty true to size. I ordered the size up from my usual because I was worried about the suit riding up and it is too large for me.
No comments:
Post a Comment