When Instagram first began allowing advertisements on its users' home feeds, it caused me to pause and stare at the photo wondering how I knew the person in the picture. I mean I had to know them if I was following their account. Didn't I? I searched my memory for the place of this strange face, so when I finally felt stumped, I scrolled up to see the username and realized that I didn't know the person at all. A company put that nameless face on my screen.
Sure, the advertisement got me to pause, but it also had other repercussions. I didn't appreciate the feeling that I forgot someone from my past, so I went through and unfollowed all the people I only vaguely knew. That way if in the future I struggled to remember a person on my home feed, I would know it was an advertisement and could just scroll through faster. I became more selective, to cut people out and decide who I didn't really care about, in order to avoid promotions and advertisements.
I don't speak for all users, but allowing advertisements on a user's home feed changed the way I view and use Instagram.
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