KFC is stepping into next-generation technology with their virtual reality “training” videos. The videos are published via the brand’s Youtube channel. Although the videos are portrayed as an employee training program or for employees only, the videos are cartoonish and clearly made to entertain a viewer. The content contains an escape room type game where the user learns to make KFC’s famous fried chicken and the graphics mirror closely those of video games like the Bioshock or Fallout video game series. KFC currently has three videos in the series with views ranging from 40K to 117K. This is a great example of brands manipulating new digital technologies to fit with the overall message and voice of the brand without allowing the technology to dictate the content.
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